Beef - Branded Content

Producer - live action and Producer Visual FX and post production. Client: Cutting Edge and BMF Agency

Agency BMF appointed Cutting Edge to produce, direct and deliver post production for Meat and Livestock’s (MLA) Beefgiving Season promotion. Unsupported by paid advertising spots and launched exclusively via youtube, the campaign has shown what heat can be generated solely via social media. Client: Meat and Livestock Australia
Creative Director: Carlos Alija & Laura Sampredo
 Copywriter: Tim Smith
 Art Director: Simon Koay 
Lead Content Producer: Whitney Hawthorne Director & VFX Supervisor: Ron Roberts
, Live Action & VFX Producer: Carolien Foley