Beef - Branded Content
Producer - live action and Producer Visual FX and post production. Client: Cutting Edge and BMF Agency
Agency BMF appointed Cutting Edge to produce, direct and deliver post production for Meat and Livestock’s (MLA) Beefgiving Season promotion. Unsupported by paid advertising spots and launched exclusively via youtube, the campaign has shown what heat can be generated solely via social media. Client: Meat and Livestock Australia Creative Director: Carlos Alija & Laura Sampredo Copywriter: Tim Smith Art Director: Simon Koay Lead Content Producer: Whitney Hawthorne Director & VFX Supervisor: Ron Roberts , Live Action & VFX Producer: Carolien Foley